Helichrysum stoechas, known as Mediterranean strawflower, curry plant, or eternal flower, is an annual or perennial shrub (depending on locale) that prefers dry, rocky and sandy areas. It can grow up to 120 centimeters (47 inches) in height, and spreads over 1 square meter (3 feet 3 inches) in area. It is a hermaphrodite that has grayish green leaves and produces small globular yellow flowers sometimes in the Spring or in July and August that are pollinated by insects.
Due to the intense fragrance of its leaves and flowers, Helichrysum stoechas is used in perfumery and aromatherapy as a fixative in both its essential oil and floral absolute form. Like other Helichrysums, it has a warm, sweet, caramellic hay, fruity, honey, tobacco, tonka organoleptic profile.