Helichrysumitalicum is a flowering plant of the daisy family Asteraceae. It is sometimes called the curry plant because of the strong smell of its leaves. Other common names include Italian strawflower and immortelle.
The plant produces an oil from its blossoms which is used for medicinal purposes. It is anti-inflammatory, fungicidal, and astringent. It soothes burns and raw chapped skin. It is used as a fixative in perfumes and has an intense fragrance.